CHICAGO -- A second hearing by Congressional Black Caucus members to examine the Comcast-NBC Universal merger brought a sweetened offer from merger partners -- four new African-American owned cable channels and a $20 million venture fund for new media.
However, the National Coalition of African-American Owned Media points out that African-American customers contribute as much as 40 percent of Comcast's $36 billion revenue, as much as $15 billion per year. Stanley Washington, president, has demanded that Comcast make room for as many as 25 African-American owned channels. His statement notes that Comcast has traditionally insisted on an equity share before making slots available for new channels. Washington cited the example of the Black Family Channel, which spent large sums and was still not cleared for national distribution.
The combined company would own 46 cable channels, which is spurring opposition from a variety of parties.
David Cohen, an executive vice president of Comcast, made the diversity offer in a letter to Rep. Bobby Rush, D-IL, who chaired the field hearing of the House Energy and Commerce Committee in Chicago.
However, the actual decision on the merger will be made by the Federal Communications Commission during a mandatary 180-day review, slated to begin in July.
Since the 1996 Telecommunicatons Act, the concentration of media has spralled and African-American ownership of radio, television and cable outlets has dramatically declined.